#2 - Breaking the Static
Permisionless BrandsFollowing in the wake of Headless Brands, we see how building decentralized brands is a topic of concern for branding professionals who have taken the red pill. The current empowerment of communities and DAOs is impacting Web3 brands and processes need to be adapted to evolve into more dynamic and open strategies.Introducing Absalom: An experiment in decentralized brand buidlingExperimenting is the only possible way to create a brand through community participation.
