Building Better Brands with the participation of the community

We want to rethink brand building in the web3 ecosystem

Open Manifesto

• Collaboration of community members.
• Direct benefits for participation. (NFTs)
• Open source brand assets. (IP / CC0)
• Decentralized ownership and decisions. (DAO)
• Dynamic and organic brands.

Connect

X PROFILE

X BRAND3 LIST

X BRAND3RS LIST

TELEGRAM

WARPCAST CHANNEL

Brand3 Contents

BlockBrands

BlockBrands

Sergio G. Gómez

medium.com

ESPENG

Article

Diseñando el presente del ecosistema Blockchain

Diseñando el presente del ecosistema Blockchain

Sergio G. Gómez y Jesús Ferrer

docs.google.com

ESP

Slides

Headless Brands

Bryan Lehrer, Toby Shorin, Sam Hart and Laura Lotti

otherinter.net

ENG

Article

Permissionless Brands

Chu and Fancy

forefront.mirror.xyz

ENG

Article

Brand3 Newsletter

Brand3 Newsletter

Sergio G. Gómez

paragraph.xyz

ENG

Newsletter

DAOs and the Future of Decentralized Branding

Cabin

creators.mirror.xyz

ENG

DAO

Brand3: Marcas, Bitcoin y Preguntas Abiertas

Brand3: Marcas, Bitcoin y Preguntas Abiertas

Javier Gonzalez

jgonzalezferrer.substack.com

ESPENG

ArticleNewsletter

From Web3 to Brand3

We Are Social

wearesocial.com

ENG

SlidesArticle

Brand3: El poder de la comunidad en la construcción de marcas del ecosistema Web3

Brand3: El poder de la comunidad en la construcción de marcas del ecosistema Web3

Sergio G. Gómez

www.youtube.com

ESP

ConferenceVideo

Brands 3.0 – Turning Customers into Owners

Gökce Güven

mirror.xyz

ENG

Article

New era of decentralized brands

New era of decentralized brands

@mmazco, @eimsoliman and @tyscharf

mirror.xyz

ENG

Article

Beach Coolers: Building a CC0 Brand3 through NFT’s Services

Beach Coolers: Building a CC0 Brand3 through NFT’s Services

Sergio G. Gómez

mirror.xyz

ENG

Article

Así es el viaje de una marca a la web3

Así es el viaje de una marca a la web3

Javier Molina y Sergio G. Gómez

www.elconfidencial.com

ESP

RadioPodcastPressInterview

Life After Lifestyle

Toby Shorin

subpixel.space

ENG

Review

Future or fad: will headless brands rewrite the book on branding?

Future or fad: will headless brands rewrite the book on branding?

Tyler Scharf

www.culture3.com

ENG

Article

Bitcoin needs a rebrand

Bitcoin needs a rebrand

Collier Meyerson

breadzine.com

ENG

Article

References

Brand3

Bitcoin

Bitcoin

BlockchainCoinProtocol

bitcoin.org

Ethereum

Ethereum

ProtocolCoinDecentralizedApplicationsBlockchainVenturesToken

ethereum.org

Voxels

Voxels

VirtualWorldMetaverse

www.cryptovoxels.com

MetaFactory

FashionDAODeFiNFT

metafactory.ai

Webaverse

Webaverse

MetaverseNFT

webaverse.com

FWB

FWB

DAO

fwb.help

Loot

Loot

NFTMetaverseCommunity

www.lootproject.com

CULT.DAO

CULT.DAO

DAOInvestingToken

cultdao.io

Decentraland

Decentraland

VirtualWorldMetaverse

decentraland.org

Bankless

Bankless

DAOEdTech

www.bankless.community

Gitcoin

Gitcoin

DAOBuilderFundEdTech

gitcoin.co

Moloch DAO

Moloch DAO

DAO

www.molochdao.com

$WHALE

$WHALE

DAOSocialTokens

whale.me

Zora

Zora

FashionNFTMarketPlacePlatformDAOProtocolTokenMedia

store.zora.co

entropes

entropes

ArtWeb3Multiplayer

www.entropes.xyz

Lens

Protocol

www.lens.xyz

Interface

Interface

SocialWeb3

www.interface.social

Party

Party

CommunityWeb3SoftwareProtocol

www.party.app

Art Blocks

Art Blocks

ArtNFTGenerative

www.artblocks.io

Polygon

Polygon

BlockchainProtocolTokenInvestingDAO

polygon.technology

FLOC*

DesignSocialTokensNFTCommunity

wearefloc.com

Mirror

SocialNetworkSocialTokensPlatformMarketPlace

mirror.xyz

ForeFront

SocialTokensSocialNetworkMediaDAO

forefront.market

Developer DAO

Developer DAO

DAOBuilderWeb3Developer

www.developerdao.com

Aragon

GovernanceCommunityToken

aragon.org

RTFKT

RTFKT

FashionDesignNFTVirtualWorldWearables

rtfkt.com

Collab.Land

Collab.Land

ToolCommunity

collab.land

Aavegotchi

Aavegotchi

aavegotchi.com

Index Coop

CryptoIndex

www.indexcoop.com

The LAO

DAOInvesting

www.thelao.io

Tribes

Tribes

ChatWalletIdentity

www.tribes.xyz

Sound

Sound

NFTMusic

www.sound.xyz

Juicebox

Juicebox

Web3NFTInvestingProtocol

juicebox.money

heds

Web3MusicNFT

heds.app

Metalabel

Metalabel

Web3Editorial

www.metalabel.com

Bonfire

Bonfire

Community

www.bonfire.xyz

TOWNS

TOWNS

Community

www.towns.com

frenly

frenly

SocialWeb3

www.frenly.cc

LexDAO

LexDAO

LegalDAO

www.lexdao.coop

Uniswap

Uniswap

ProtocolTokenDeFiDAO

uniswap.org

Neptune

DAO

neptunedao.xyz

BadgerDAO

DAODeFiNFTPlatformMarketPlace

badger.wiki

Seed Club

Seed Club

SocialTokensInvestingEdTechBuilderVentures

seedclub.xyz

Curve

Curve

DeFiDAO

curve.fi

Mattereum

Mattereum

NFTMarketPlaceCollectible itemsPlatform

mattereum.com

Avalanche

Avalanche

BlockchainVenturesToken

www.avax.network

Harmony

Harmony

ProtocolDAOTokenBuilderPlatformBlockchain

www.harmony.one

Fjord Foundry

Fjord Foundry

FundTokenPlatform

www.fjordfoundry.com

DAO Maker

LaunchpadDAOFintech

app.daomaker.com

CoinList

CoinList

ExchangeInvesting

coinlist.co

Etherisc

Etherisc

InsuranceWeb3

etherisc.com

Inception

Inception

Staking

www.inceptionlrt.com

Frax Finance

Frax Finance

Staking

app.frax.finance

Etherfi

Etherfi

LiquidityStaking

www.ether.fi

Obol

Obol

StakingValidator

obol.dev

Lido

Lido

StakingLiquidity

lido.fi

Frens

Frens

CommunityChat

www.frens.lol

Blackbird

Blackbird

NFTRestaurants

www.blackbird.xyz

Lore

Lore

PlatformNFT

lore.xyz

Hologram

Hologram

Avatars

www.hologram.xyz

MOCA

MOCA

NFTCryptoArtMuseumMetaverse

museumofcryptoart.com

The Antifirm

The Antifirm

LegalWeb3

www.antifirm.com

Optimism

Optimism

BlockchainTokenDAO

www.optimism.io

Sandbox

Sandbox

VirtualWorldeSportsMetaverse

www.sandbox.game

Solana

Solana

BlockchainVenturesProtocolToken

solana.com

Seedify

Seedify

IncubatorLaunchpadWeb3TokenDeFiNFT

seedify.fund

BnkToTheFuture

BnkToTheFuture

Investing

bnktothefuture.com

Republic

Republic

InvestingWeb3

republic.com

Chappyz

TokenAIToolWeb3

chappyz.com

Circle

TokenFintechPaymentInfraestructure

www.circle.com

Stader

Stader

LiquidityStaking

www.staderlabs.com

Swell

Swell

LiquidityStaking

www.swellnetwork.io

ssv.network

ssv.network

StakingValidator

ssv.network

Rocket Pool

LiquidityStaking

rocketpool.net

DAOstruct

DAO

www.daostruct.xyz

Obilum

Obilum

NFTArtMarketPlace

www.obilum.art

Pools

MarketPlaceNFT

www.p00ls.io

Web3lawyers

Web3lawyers

LegalWeb3NFTBlockchain

www.web3lawyers.io

ByteBao

ByteBao

LegalWeb3

www.bytebao.io

Stellar

Stellar

BlockchainTokenCoin

www.stellar.org

Spatial

Spatial

MetaverseVirtualWorldCryptoArt

spatial.io

Safello

Exchange

safello.com

Solow

Solow

EdTechLearn2Earn

solow.io

Criptoservicios

Criptoservicios

LegalServicesBlockchainConsultant

criptoservicios.es

Bdeo

Bdeo

InsurtechAI

bdeo.io

Cash App

Cash App

InvestingAppP2P

cash.app

Telegram

Telegram

Chat

telegram.org

eToro

InvestingTrading

www.etoro.com

art.army

art.army

ArtMetaverse

art.army

Dilendorf

Dilendorf

LegalCryptoFintech

dilendorf.com

MetaverseLegal

MetaverseLegal

LegalMetaverse

mvlgl.io

Virtual Voyagers

Virtual Voyagers

MetaverseBuildersXR

vgers.com

Binance

ExchangeBlockchainTokenNFT

www.binance.com

N26

N26

NeoBankAppInvesting

n26.com

Giveth

Giveth

CryptoDonationDeFiInvestingGovernanceFundFintechStaking

giveth.io

Revolut

Revolut

NeoBankAppInvesting

www.revolut.com

Kickstarter

Kickstarter

crowdfunding

www.kickstarter.com

Road to Brand3

Brand2.5 Case Studies

Company	Tags	URL	Alliance	Industry
20 Minutes	NFTMagazine	20mint.xyz	Capsule Corp Labs	Media
Aston Martin	NFT	www.astonmartinf1.com	Crypto.com	Motor
ABC	NFTArt	www.byn.xyz	FLOC*	Media
Absolut	NFTMetaverseWearables	www.absolut.com		Food&Drinks
Adidas	NFTMetaverseWearables	www.adidas.com		Fashion
AirBaltic	NFT	planiesnft.com
Alfa Romeo	NFT	www.alfaromeofiatofwinterhaven.com		Motor
Alo	NFT	www.aloyoga.com		Fashion
Alpine	NFT	www.exclusible.com		Motor
ANA	NFTPhoto	nft.ana-granwhale.com		Aerospace
Asics	NFT	nft.asics.com		Fashion
Asprey Bugatti	NFTArt	aspreystudio.com		Motor
Beatport	NFTMusic	beatport.io	PolkadotDefine Creative	Music
Crocs	NFT	shop.doodles.app	Doodles	Fashion
Coca-Cola	NFT	onchainsummer.xyz	Base	Food&Drinks
Disney	NFTCollectables	disneypinnacle.com	Flow	Media
Dolce&Gabbana	NFT	unxd.com	UNXD	Fashion
F1	NFT		Polygon	Motor
FidoDido	NFTCards	www.fidodido.io
Fifa	NFT	collect.fifa.com		Sport
Fortnite	NFTWearables		Blvck	Gaming
G-Shock	NFTMembership	gshock.casio.com	Polygon	Products
GQ	NFTMembershipArt	www.gq3.io		Media
Gucci	NFTMetaverseWearables	vault.gucci.com	Untitled10KTFSuperplastic	Fashion
H&M	NFTMetaverseWearables	hmgroup.com		Fashion
Heineken	Metaverse	www.heineken.com	Decentraland	Food&Drinks
Hennessy	NFTMembership	hennessy.cafe11.xyz	FWB	Food&Drinks
Hublot	NFTArt	www.hublot.com	Murakami	Luxury
IWC	NFTMetaverse	nft.iwc.com		Luxury
Jacob & Co	NFT	jacobandco.com	UNXD	Luxury
KFC	NFT	opensea.io		Food&Drinks
Lacoste	NFTPFP	undw3.lacoste.com		Fashion
Lamborghini	NFTPuzzle	nft.lamborghini.com		Motor
Louis Vuitton	NFTMetaverseWearables			Fashion
Lufthansa	NFTCollectables	www.uptrip.app	Polygon	Aerospace
Maison Margiela	NFTPuzzle	play.maisonmargiela.digital		Fashion
Mastercard	NFTMusic	www.mastercard.com	Polygon	Tech
McDonalds	NFT	opensea.io		Food&Drinks
Mercedes-Benz NXT	NFT	nxt.mercedes-benz.com		Motor
Michelin	NFT	twitter.com		Motor
Mondo Sonoro	NFT	guzzu.io	Guzzu	Media
National Geographic	NFTPhoto	snowcrash.com	Snowcrash	Media
Netflix	NFT	netflixnftcampaign.com		Media
Nike	NFTPFPWearables	www.swoosh.nike	RTFKT	Fashion
Nivea	NFTArt	www.nivea.com		Products
Panerai	NFT	www.panerai.com		Luxury
Panini	NFT	www.paninimegacracksnft.com		Products
Pepsi	NFTPFP	opensea.io		Food&Drinks
Philipp Plein	NFTMetaverse	www.plein.com		Fashion
PlayBoy	NFTPFPMetaverse	www.playboy.com		Media
Porsche	NFTMembership	nft.porsche.com		Motor
Prada	NFT	www.prada.com		Fashion
Puma	NFTWearables	blackstation.puma.com		Fashion
Diesel	NFT
Ralph Lauren	MetaverseWearables	techcrunch.com	Fortnite	Fashion
Redbull Racing	NFT	www.redbullracing.com	AzukiBybit	Motor
Renault	NFTMembership	nft.renault.com		Motor
Rimowa	NFT	rimowa.rtfkt.com	RTFKT	Products
Shopify	NFTEcommerce	www.shopify.com		Tech
Starbucks	NFTMembership	stories.starbucks.com		Food&Drinks
Tag Heuer	NFT	www.tagheuer.com		Luxury
Taika	NFTMembership	mate.taika.co	FWB	Food&Drinks
Tiffany & Co	NFT	nft.tiffany.com	CryptoPunks	Luxury
Time	NFTPFPMembership	time.com	Robotos	Media
Timex	NFT	timex.daz3d.com	BAYC	Luxury
Yves Saint Laurent	NFT	web3.yslbeauty.com	Pools	Fashion
Zara	NFTMetaverseWearables		Zepeto	Fashion

Resources (WIP)

#4 Branding en Web3, ¿Qué es y en qué se diferencia del Web2? (con Sergio G. Gómez) - Web X - Web3, NFTs y Tecnología (by Alex Granados) - Podcast en iVoox

Escucha y descarga los episodios de Web X - Web3, NFTs y Tecnología (by Alex Granados) gratis. Hoy tenemos de invitado a Sergio G. Gómez, de Floc, un diseñador descentralizado que se dedica al branding en Web3 (o Brand3). Hablamos de distintos... Programa: Web X - Web3, NFTs y Tecnología (by Alex Granados).

www.ivoox.com

"Las marcas ahora quieren ser comunidades y para conseguirlo es fundamental escuchar a todos los públicos y hacerlos participes de las decisiones y la gobernanza del proyecto" - Blockmedia

En Blockmedia hablamos con Sergio García, Branding Bruce Lead en FLOC*. Cuéntanos Sergio, ¿qué es FLOC*? Es una de las preguntas que nos hacemos cada día y que va transformándose. Es complicado definir un proyecto que queremos que sea un referente en la relación entre diseño e innovación.

blockmedia.com

What Web3 unlocks for Brands

I am fully pregnant now. Over the last 9 months I've been gradually going down the rabbit hole, progressively broadening and deepening my understanding of web3's core concepts and first principles as they relate to user engagement and experiences.

medium.com

Decentralizing Brand Partnerships

Today we're launching Café 11, FWB's most ambitious partnership to date. We've teamed up with Hennessy, the renowned 250-year-old spirits brand, to reimagine the free-thinking cafe society of 1920's Paris with a series of blockchain-enabled events at the most relevant cultural fairs around the world.

fwb.mirror.xyz

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